Somany Ceramics Limited has recently roped in actor Salman Khan as its new brand ambassador and has launched a brand advertising campaign with Salman. The new brand campaign with Salman showcases Somany’s humble and rooted approach with the tag line ‘Zameen se judey’.
Salman’s personality will help bring forth campaign’s essence, which is ‘no matter how high you soar or how successful you are, you should always be rooted and remain grounded’. A complete décor solutions provider, Somany will also partner with the actor for a complete 360-degree campaign that would include outdoor campaigns, TVC social media campaigns and more.
Commenting on the development, Abhishek Somany, MD, Somany Ceramics, said, “Both Somany Ceramics and Salman Khan have one thing in common, the fact that both have established themselves as an unchallenged leader in their respective Industry. Somany has an ever growing consumer base while Salman is a unanimously loved and respected superstar whose body of work always cuts across with the audience. With Salman’s mass appeal which cuts across different strata’s of the society, our endeavour is to reach out and establish ourselves with the masses. We are honoured to have him as the face of Somany Ceramics.”
Commenting on the association, Salman said, “Whether it’s style, quality or technological brilliance, Somany’s determined pursuit of delivering excellence has placed the brand in an illustrious bracket. I am glad to be the face of the brand, as Somany’s brand values resonates with my persona.”
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